But the cut is also a tactical move: Microsoft wants to help pressure Apple, and this week’s changes could play a role in the bigger app store battles kicking off next week. On the surface, it’s a welcome move, with Microsoft matching the 12 percent cut that Epic Games takes, and putting more pressure on Valve, which still takes a 30 percent cut on most Steam purchases. Microsoft shook up the PC gaming industry this week with the announcement that it was cutting the fee it takes from game sales on the Windows store.
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